ReifCo Consulting · Insights & Intelligence

Ops thinking for brands
that move fast and ship right

Field notes, data studies, and frameworks from the warehouse floor and the boardroom. Built for founders, ops leaders, and investors navigating fulfillment, supply chain, and DTC scale.

15+
Years in ops & supply chain
$300M+
Revenue under management
Amazon · Stitch Fix · Grove
Background & career
Filter:
Latest Insights
Data & Stats

2025 DTC Fulfillment Benchmarks: What Best-In-Class Actually Looks Like

OTIF rates, pick accuracy, cost-per-order, and returns processing speed across small, mid, and large DTC brands. Where do you stack up?

Field Notes

The Hidden Cost of Cheap Packaging: A P&L Breakdown Nobody Does

Brands obsess over per-unit packaging cost and miss the real number — total system cost including damage rates, returns handling, and brand perception.

Case Study

From Worst to First: Rebuilding a Fulfillment Center Operation in 10 Weeks

How a systematic approach to labor scheduling, pick path optimization, and SLA accountability took one DC from bottom-quartile to top performer.

Industry Brief

Reshoring Is Real: What Supply Chain Leaders Need to Do Now

Tariff pressure, lead time volatility, and nearshoring economics are reshaping DTC supply chains in 2026. Here's a practical framework for decision-making.

Data & Stats

3PL Selection by the Numbers: What 50 Brand Evaluations Revealed

The 8 variables that most predict whether a 3PL partnership succeeds — and the 3 that brands almost always underweight during the RFP process.

Field Notes

How to Structure Your First Fractional Operations Hire

The retainer vs. project decision, scope definition, KPIs that work, and why most fractional ops engagements fail in month three.

The Ops Brief — Monthly Intelligence Drop

One email a month. Fulfillment benchmarks, supply chain moves, and frameworks from the field. No fluff, no selling. Unsubscribe anytime.

Have data, a case study, or a question worth exploring? I write about what I'm seeing in the field.

Reach out and let's talk →